We’ve recently worked with London-based Sam Jacob Studio to transform the toilet areas of the V&A museum using images from previous tiles.
London-based architects, Sam Jacob Studio, who specialise in designing cultural spaces and galleries, workspaces, retail spaces, and masterplans, approached Digital Ceramics Custom Tiles with the proposal of producing large-scale prints ahead of the V&A museum project.
We produced large scale versions of images taken from old V&A tiles to create a ‘beautiful perversion’. Each cubicle featured a greyscale image in a complimentary colour to the different cubicle theme, including a variety of blues, greens and yellows.
Working in collaboration with Sam Jacob Studio, we digitally printed the large-scale images, which were later installed in each bathroom cubicle.
Director of Sam Jacob Studio, Sam Jacob said: “It was a pleasure working with Mark and the team on the V&A bathroom project. Thanks to Digital Ceramics Custom Tiles, we were able keep the history of the museum alive using images from the old tiles.”
The new V&A bathroom walls are now showcased to all visitors of the museum so that they can admire the historic figures and the impact they made on the world.
Sam added: “It has been a real honour to work with the V&A, and to add to the rich history of the museum. We have worked creatively to elevate some of the ordinary activities into moments of delight and imagination that we hope will enhance visitors’ experience and engagement with the museum.”
We’re very much looking forward to working with Sam and his studio on future projects!
Photographs are provided by Timothy Soar.
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