Modern businesses of every shape and size are always on the lookout for ways to reinforce their brand.
Fledgling firms seek solutions that capture the interest and imagination of new business, while established enterprises aim to consolidate the reputation they have grown over the years. Instead of using standard products, branded tiles help companies create a strong image of their business in the places where they interact with others.
Floor and wall tiles are available for exterior and interior use and are available to suit a wide range of commercial premises from retail outlets and restaurants to head offices and exhibition centres. In the following passages, we’ll define branded tiles and journey through the many benefits they offer compared to conventional tiling options.
Branded business tiles are custom products designed to call out to a company’s branding. Unlike a standard tile, these wall and floor coverings feature specific aspects that showcase brand elements. For instance, with colour matched glazes, tiles can recreate specific Pantone or RAL colours used in company logos, or depict the emblems themselves. Tiles can also feature design motifs used in company trademarks or fonts employed in their literature. Tiles can feature any information and imagery a business desires, from the company name and motto to a mascot or character synonymous with the brand.
Branding and professional imagery are closely connected subjects for every firm. When installed in business premises, branded tiles create a cohesive image of a company that looks strong, organised, successful and professional. Whether tiles subtly suggest brand colours or boldly feature a company logo, they act as visual cues for customers, clients and important visitors that make a positive and lasting impression. Visiting a branded location makes for a more memorable experience, encouraging clients and customers to think and talk about a company to others spreading word of a business.
Customer perception is key to an enterprise’s reputation and how it expands. High-quality branded tiles look more impressive than plain tiles, ensuring that firms are seen in the best light possible. Enterprises are perceived as being more trustworthy and become known for offering valuable services and products. As a result, they can charge higher prices and build on their success.
Many properties where business is conducted can look bland without branding, but tiles featuring company colours, designs and emblems create interest. Unlike standard products, branded tiles can create a look of quality and consistency in premises, making them feel orderly and business-like. They can also enhance the visual attractiveness of workplaces, not just for customers, but the staff employed in them. The combination of these two factors can positively impact the productivity and efficiency in business premises and the wellbeing of employees.
A wide selection and variety of branded tiles are orderable to fit any firm’s location. Whether businesses seek a feature wall, a repeating pattern or a custom-designed range, branded tiles are a flexible product offering complete individuality. Expert tile designers understand the importance of producing visual impact onsite that can generate a focal point for a business.
A full complement of customisation is offered that goes beyond just colours, shapes, textures and imagery. For example, kiln-fired floor tiles for areas that see heavy traffic are designed for ultimate durability and are resistant to abrasion, while wall tiles in an exterior setting are colour fast and waterproof, allowing them to hold up in any weather. The low-maintenance nature and longevity of branded tiles also offers potential cost savings for firms. Tiles are designed for easy care and can last a lifetime when correctly maintained.
Branded tile designers work in close partnership with their clients. As a result, customers enjoy access to a simplified purchasing process that supports a more streamlined installation, allowing design projects to be delivered to deadlines.
If you are an architect, art consultant or interior designer seeking bespoke branded business tiles, look no further than our skilled in-house team at Digital Ceramics. Using a unique process that combines the latest digital printing technology with classic screen printing, we can create durable and stylish tiles customised to suit your project parameters. Get in touch with us today to explore all the possibilities we offer.
Talk to us today and find out how we can transform a project of any scale into an exciting visual experience.
