Where to use branded business tiles in commercial spaces
Custom tiles like branded business tiles are an outstanding option for creating a cohesive company image in commercial locations. Exceptionally agile, digital ceramic tiles can feature
logos, registered trademarks, and wayfinding graphics that use brand fonts. Tiles can also be printed in company colours matched to specific pantone or RAL references using colour matched glazes.
Ideal for spatial branding that imprints company identities on environments, business tiles can also be used to define different spaces and work well in a wide range of places. While tiles can be used anywhere, high visibility areas offer optimal exposure to promote a business brand, extend reach and build a powerful impression.
Here, we take a deep dive into some of the best commercial spaces to add branded business tiles.
Entrances, lobbies and receptions
It’s understood that first impressions count. Installing large-format tiles that have been custom branded in reception areas of corporate premises offers an attention-grabbing backdrop for a main desk. However, tiles emblazoned with company emblems placed centrally on lobby floors also have visual impact. As new clients and potential business contacts enter buildings, they are immediately met with impactful imagery that can reinforce an enterprise’s unique identity.
Retail feature walls counters and cash wraps
Branded business tiles can also be an asset in physical retail environments ranging from boutique shoe stores to shops selling cutting-edge technology for personal use. When added to feature walls, branded tiles draw attention to product lines using their sub-branding elements. Tiles digitally printed with imagery of product logos can also showcase specific products.
Using eye-catching or company colours in a shopping location can elevate retail experiences for consumers and create a positive atmosphere at pay points when tiles are used at Points of Sale (POS) areas.
Hotels, restaurants and bars
Designed for durability, branded tiles are waterproof, hardwearing and low maintenance, making them ideal for use in bars, cafes and restaurants. Whether such venues are privately operated, part of a respected chain or situated in hotels, branded ceramic tiles can serve as focal points while providing practicality. They can act as splashbacks where staff work or as easy-to-clean walls and floors where guests dine and drink.
When tiles feature business emblems or brand colours, they create more memorable experiences for the public, encouraging repeat business. Hotel pools can also be an optimal place to display branding with tiles, creating a strong sense of safety and reliability for users.
Washrooms and toilets
Owners of commercial buildings with washing and toilet facilities find that these essential installations benefit from branded tiling. Company colours and motifs can be used to create continuous themes and custom patterns that represent a specific brand aesthetic. Designed with impermeable materials that repel water, custom tiles are simple to maintain and can create a sense of luxury.
Dividing spaces and providing directions
Rather than depending on standard signage made of plastic, digital tiles can be printed with directional symbols and location titles to craft more sophisticated wayfinding solutions. Company fonts and colours can also be integrated into designs for branded look and feel.
Branded floor tiles can also lead visitors to specific locations like lifts to hotel bars and reception areas, or differentiate spaces where work takes place from rest and reception areas. The latter can be exceptionally valuable in open plan commercial environments and promote health and safety.
Corporate lift areas and corridors
High-traffic zones like corridors and elevator lobbies are both excellent locations for branded tiles as they maximise exposure to emblems, colours mottos and other trademarks. They also make spaces appear more prestigious and show an advanced level of care and attention to impress important visitors. Extremely robust, branded tiles can hold up well even under heavy footfall and retain their appearance.
Do you need branded business tiles?
Whether you are an architect working on a business premises project or a commercial interior designer, at Digital Ceramics we’re ready to help. Consult our specialist team today to find branded business tiles that perfectly display logos, company colours, fonts and imagery to meet your brief.