A family-run tile manufacturing business has seen a significant boost to sales after investing a seven-figure sum in
an innovative new showroom.
Solus Ceramic, founded in 1995 by Peter Bentley, has grown from its humble origins as a startup based in a family home, into one of the UK’s leading manufacturers.
The 3,400-square-foot Birmingham showroom has nearly doubled its footfall since its opening earlier this year. CEO Marcus Bentley has noticed that the range of visitors has become more diverse, with homeowners, developers, corporate clients, architects and designers in the mix. Sales to the public have increased by 25%, coupled with a significant increase in sales to contractors.
Marcus attributes the improved sales to the showroom’s immersive and design-led approach, where the focus is on presenting the tiles in definite contexts. Visitors move around the displays and experience the tiles as they would in a home, commercial building or leisure facility.
The large slab wall presents the range of textures, colours and aesthetics available, while different rooms show just how the tiles will look in a range of contexts. The success of the new showroom exemplifies the role of creative marketing approaches as significant drivers of business growth.
At Digital Ceramic Custom Tiles, we produce tiles for a wide range of applications and contexts. Working closely with designers and architects, we use advanced tile printing techniques to ensure our products perfectly match your creative vision and expectations. Contact us now and let’s discuss how our products could become a key element in your current project.